A Preamble

As you age, you might feel like your career opportunities dwindle.

Women over 55 often experience unique challenges in the workforce, making breaking through the glass ceiling even harder.

But here's the thing: women over 55 dominate the marketplace like never before.

This article explores the secret to their success and how you can apply these strategies to your career.

We've covered you, from leveraging your experience and highlighting your skills to networking like a pro and embracing entrepreneurship.

So get ready to learn how to take your career to the next level and become a force to be reckoned with.

Leverage Your Experience

One way to dominate the marketplace as a woman over 55 is to leverage your experience.

You have a lifetime of knowledge, skills, and expertise to use.

Showcase the valuable lessons you’ve learned throughout your career and highlight how they’ve helped you become the accomplished professional you are today.

By doing so, you can position yourself as an expert in your field and gain the respect and recognition you deserve.

Another way to leverage your experience is to mentor others.

As a seasoned professional, you have much to offer younger generations trying to navigate their careers.

By sharing your advice and guidance, you can help others succeed and build your reputation as a leader in your industry.

But it's not just about sharing your wisdom with others.

You should also make sure to learn and grow yourself continually.

Attend conferences and workshops, read industry publications, and stay up-to-date on the latest trends and technologies.

The more you learn and evolve, the more valuable you will become to potential employers or clients.

Highlight Your Skills and Achievements

As a woman over 55, you have a wealth of experience and knowledge that can be invaluable in the marketplace.

However, more than having this expertise is required; you must also showcase your skills and achievements to potential employers or clients.

Start by identifying your unique selling points - the skills and qualities that set you apart.

Highlight these in your resume, cover letter, and LinkedIn profile.

Use specific examples of how you have demonstrated these skills in the past, such as successful projects you've led or awards you've received.

Don't be modest - this is your time to shine! Celebrate your achievements and the impact you've made in your industry. Whether it's a new product you developed or a team you managed, highlight your accomplishments and the value you bring.

You'll differentiate yourself from other candidates by showcasing your skills and achievements and demonstrating your value to potential employers or clients.

Stay Up-to-Date with Technology

Staying up-to-date on your field's latest trends and technologies is also essential. This will ensure that you continue to grow and evolve as a professional, making you even more valuable in the eyes of others.

Keeping up with the latest technological advancements is crucial as the world becomes increasingly digitized.

Even if your industry doesn't directly involve technology, it likely plays a role in some aspect of your work.

Taking courses or attending workshops on new software or tools can give you an edge over others and keep you relevant in a constantly changing landscape.

Moreover, staying up-to-date with technology can also open up new opportunities.

Social media, for example, has become a powerful tool for professionals to network and showcase their skills. By learning how to use platforms such as LinkedIn or Twitter effectively, you can expand your reach and connect with others in your industry.

By continuously educating yourself on the latest technology in your field, you can stand out as a knowledgeable and adaptable professional.

This will benefit your career and make you a valuable asset to your network and potential clients.

So, take into account the importance of staying up-to-date with technology. It could be the key to unlocking new opportunities and taking your professional career to the next level.

Network Like a Pro

Networking is a crucial aspect of any career and becomes even more important as you progress in your professional life.

Women over 55 can dominate the marketplace by leveraging their experience, skills, and connections.

A strong network can help you stay informed about industry trends, discover new opportunities, and build meaningful relationships with other professionals.

Networking like a pro requires a proactive approach.

You should attend events, conferences, and seminars to meet new people, exchange ideas, and learn from experts in your field. You can also join professional associations, online groups, and social media platforms to expand your network and connect with like-minded individuals.

Effective networking is about more than just collecting business cards or sending emails.  

It's about building relationships based on trust, respect, and mutual interests.

You should take the time to get to know people, ask questions, and listen to their stories.

You can offer your expertise, support, or advice when appropriate and ask for help or referrals when needed.

Networking can also be a source of inspiration and motivation.

You can learn from their experiences, challenges, and strategies by meeting successful entrepreneurs, thought leaders, and innovators. You can identify new trends, markets, or niches to explore or adapt to your business.

Developing networking skills will make you more confident, influential, and connected.

You will be able to open doors, create opportunities, and contribute to the growth and success of your industry.

And most importantly, you will inspire others to do the same.

Embrace Entrepreneurship

Embracing entrepreneurship is another way to dominate the marketplace as a woman over 55.

By leveraging your skills, experience, and networks, you can start your own business, become a consultant, or pursue a passion project.

Starting a business or becoming a consultant can significantly leverage your skills, experience, and networks.

Additionally, pursuing a passion project can be fulfilling and financially rewarding.

Entrepreneurship has many benefits, such as being your boss, having control over your schedule, and being able to pursue work that you enjoy.

However, challenges include financial risk and the need to market and sell your services constantly.

If you decide to pursue entrepreneurship, it's important to start by identifying your strengths and the needs of your target market.

You'll also need to assess your financial situation and create a business plan that includes marketing and sales strategies.

Despite the challenges, entrepreneurship can be a rewarding and empowering experience for women over 55. It allows you to take charge of your career and create a legacy that inspires others to do the same.

Conclusion

Women 55+ are rewriting the script on what it means to thrive in the workforce later in life.

With their wealth of experience, skills, and entrepreneurial spirit, they are dominating the marketplace.

By leveraging these strategies - highlighting their achievements, staying up-to-date with technology, networking, and embracing entrepreneurship - they are setting themselves up for success.

Remember, taking control of your career and pursuing your dreams is never too late.

So, take action on these tips and watch as you, too, start dominating the marketplace.

As the saying goes, "Age is not a limit; it's just a number."

Further Reading

• From Chris: “Breaking the Mould: Women 55+ Make Bold Decisions for a Better Future.”

• From Investopedia: “Top 10 Careers for Women Over 50.”

• From Forbes: “50 Plus Women Are The New Entrepreneurial Superpower.  Here’s Why.”

• From Good Housekeeping: “10 Women Over 50 Who Are Redefining the Entrepreneurial Spirit.”

• From Martha Stewart: “Meet Five Women Who Founded Their Own Businesses After They Turned 50.”

A Challenge For You:

1. What is it you are itching to do and want to shine at?

2. Make a plan - with goals, steps and due dates.

3. Carry out your plan - with passion and joy.

4. Celebrate your victories.

5. You are amazing!

Please consider sharing a link to this blog or site with people you know who could use it and/or pass it on to others. Also, I would love to read about your thoughts, ideas, and experiences. And … I would be appreciative of a coffee and croissant.

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